Have You Ever Had to Make Up Your Mind?

Auction Desserts 2010

Auction Desserts 2010

The text in the photo is hard to read, but it says “Not Your Mama’s Cupcakes… no offense to your mama!”. The cupcake flavors are “Jamaican Me Hungry” (chocolate cupcake, mocha mousse filling, chocolate frosting); “Color Me Caramel” (caramel cupcake / caramel mousse filling / vanilla buttercream); and “Lemony Entertain You” (lemon cupcake / cream cheese mousse / strawberry buttercream).

It was auction time again last weekend, and I agreed to donate a dessert. Pictures of the donated desserts are put out for silent auction, bidders bid for their table’s dessert that evening, and everyone wins. I couldn’t decide what to donate and I didn’t feel like I had a lot of time for the project. So, I decided on three kinds of cupcakes with three different fillings and three different frostings – apparently that’s what you do when you can’t make up your mind and don’t have too much time…

I actually came up with dessert concept and the “naming” of everything in a flash – my husband asks me where this stuff comes from and I just look at him, shrug, and say “It just pops out of my head.” I liked the concept (and the titles for everything) a lot more than I liked the idea of doing the work to make it happen – but happen it did. I was told that the three dozen cupcakes went for $250, which made me very happy and I decided it was worth it in the end!

As interesting as the cupcake project was, it’s not the only thing I wanted to write about today under the subject of having to make up my mind. I’ve made a few big decisions, and I wanted to share the latest. I’ve accepted an opportunity to work in marketing communications with a food-related company, and I’m really excited about it. It’s a full time position, which means I’ll be closing the doors of Just Specialties Fine Food and saying goodbye to our beautiful, easy, elegant chocolate kits and baking kits – five years after loving them into existence and shepherding them through the wily world of specialty foods. I’m really proud of what we built and how we operated – we were always quality driven and customer-oriented. I learned so much. We accomplished so much.

To paraphrase Ecclesiastes, to everything there is a season – food lovers can certainly relate to that. It was a very good season – thank you for being a part of it.

I will still be blogging here at Bake~Eat~Love – so please keep reading!

Have you ever had to make up your mind?



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4 Responses to “Have You Ever Had to Make Up Your Mind?”

  1. Rosemary says:

    You have a talent Cathy, for the creativity that pops out of your head and the execution of beautiful delicious foods!
    One of my make-up-my-mind moments was after graduating from college with a home ec degree. I chose between a banking management training position with salary, or an internship with the California Egg Board with no salary. Went with the eggs and a career in food. I may not have become reciperose if I’d gone for the $$!

  2. Cathy Schneider says:

    Sounds like the ideal job for you, oh the wisdom you will bring along with you. Thankfully you said you would keep blogging, we all enjoy your articles and beautiful pictures so much. So, is there going to be a “sale” on any food items? I get first dibs. Good luck to you, we’ll have you and Terry over again for dinner soon.

  3. Mary Walker says:

    Cathy, you are an inspiration to anyone who dreams of having their own business. I will need to stock up on your yummy easy to make dessert kits.
    They saved my bacon a few times when Péllo unexpectedly invited dinner guests and I needed a dessert! Congratulations on your new position…

  4. Colleen Heck says:

    Congratulations Cathy!!! Your new position sounds like a great match to your background and abilities.

    All the best,

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